Saying “no” is something that Mexicans find really, really difficult.
So based on that super popular insight, we created this campaign that encourages Mexicans to say 'no'
more often so they can actually get where they'd really want to be.
more often so they can actually get where they'd really want to be.
Aaah… and to get the message across, we hired
Sylvester Stallone and made him fly on a giant eagle.
Sylvester Stallone and made him fly on a giant eagle.
