About



Who do I think I am?
 
Pedro Pablo Bergelund, also known as PPB, Creative Director with 11 years of experience in the industry. Someone who has written countless scripts, crafted numerous presentations, and developed many award-winning idea case studies. But let’s be honest, for this introduction, also someone who uses ChatGPT.

I embrace creativity and diversity in all its forms—like watching the magic of a Champions League match and then enjoying the unique charm of a local Peruvian football game on the same day. 

As a Peruvian working abroad for over three years, I’ve soaked up a wealth of cultural experiences from my time in Honduras and now in Mexico. Here, I share my home with a Mexican roommate—my adopted dog, Margarito, who’s my creative partner when I’m working from home.
       Experience-
          Creative Director LePub México (2025- Present)
       Associate Creative Director LePub México (2023- 2025)
        Senior Copywriter Ogilvy Honduras (2022-2023)
        Senior Copywriter Bitso Latam (2022)
        Senior Copywriter Fahrenheit DDB Perú (2020-2022)
        Senior Copywriter Wunderman Thompson Perú (2018-2020)
       Junior Copywriter VML Perú (2017-2018)
       Junior Copywriter Wunderman Thompson Perú (2015-2017) 
  
AWARDS & RECOGNITIONS—​​​​​​​
x12 CANNES LIONS (3 Gold / 5 Silver / 4 Bronze / 24 Shortlists)
x8 CLIO AWARDS (5 Silver/ 3 Bronze)
x3 D&AD (1 Graphite / 2 Wood)
x27 LONDON INTERNATIONAL AWARDS (12 Gold / 8 Silver / 7 Bronze)
x24 OJO DE IBEROAMÉRICA (2 Best Local Idea / 14 Gold / 4 Silver /4 Bronze)
x6 THE ONE SHOW (1 Gold / 1 Bronze/ 4 Merit)
x1 ADC Awards (1 Bronze)
x3 EL SOL DE BILBAO (1 Gold / 1 Silver / 1 Bronze)
x2 EPICA Awards (2 Bronze)
x1 FIAP (1 Silver)
x3 EFFIE LATAM (1 Gold / 2 Bronze)
X4 EFFIE PERÚ (1 Gold / 1 Silver / 2 Bronze)
X1 IAB MIXX (1 Gold)
x2 CÍRCULO DE ORO México (1 Silver / 1 Bronze)
x6 PREMIO IDEAS Perú (1 Best Country Idea / 4 Gold / 1 Silver)
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