About

Who do I think I am?

Pedro Pablo Bergelund, also known as PPB. Associate Creative Director with 10 years of experience in the industry. Someone who has written countless scripts, crafted numerous presentations, and developed many award-winning idea case studies. But let’s be honest, for this introduction, also someone who uses ChatGPT to handle the heavy lifting.

I embrace creativity and diversity in all its forms—like watching the magic of a Champions League match and then enjoying the unique charm of a local Peruvian football game on the same day.

As a Peruvian working abroad for over three years, I’ve soaked up a wealth of cultural experiences from my time in Honduras and now in Mexico. Here, I share my home with a Mexican roommate—my adopted dog, Margarito, who’s my creative partner when I’m working from home.

Experience-

Associate Creative Director LePub México (2023- Present)

Senior Copywriter Ogilvy Honduras (2022-2023)

Senior Copywriter Bitso Latam (2022)

Senior Copywriter Fahrenheit DDB Perú (2020-2021)

Senior Copywriter Wunderman Thompson Perú (2018-2020)

Junior Copywriter VML Perú (2017-2018)

Junior Copywriter Wunderman Thompson Perú (2015-2017)

AWARDS & RECOGNITIONS—

x4 CANNES LIONS (1 Gold / 1 Silver / 2 Bronze / 11 Shortlists)
x8 CLIO AWARDS (5 Silver/ 3 Bronze)

x3 D&AD (1 Graphite / 2 Wood)
x14 LONDON INTERNATIONAL AWARDS (4 Gold / 5 Silver / 5 Bronze)
x24 OJO DE IBEROAMÉRICA (2 Best Local Idea / 14 Gold / 4 Silver /4 Bronze)

x6 THE ONE SHOW (1 Gold / 1 Bronze/ 4 Merit)
x1 ADC Awards (1 Bronze)

x3 EL SOL DE BILBAO (1 Gold / 1 Silver / 1 Bronze)
x2 EPICA Awards (2 Bronze)
x1 FIAP (1 Silver)
x3 EFFIE LATAM (1 Gold / 2 Bronze)
X4 EFFIE PERÚ (1 Gold / 1 Silver / 2 Bronze)
X1 IAB MIXX (1 Gold)

x2 CÍRCULO DE ORO México (1 Silver / 1 Bronze)
x6 PREMIO IDEAS Perú (1 Best Country Idea / 4 Gold / 1 Silver)

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